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Cung cấp nền tảng để thành công trong thế giới marketing bằng cách tự tạo dựng thương hiệu cá nhân của chính mình, định hình thương hiệu của mình, kinh tế hoá sự ảnh hưởng của mình và lên kế hoạch cho tương lai trong kỷ nguyên 4.0 – thế giới mạng xã hội
1.
4 bước xây dựng thương hiệu cá nhân / Brittany Hennessy Nguyên Linh (dịch). - H. : Lao động, 2021. - 342 tr.
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20
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17
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1
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In this book, you will find the answers to the following questions: - Does it make sense to change careers and start working in IT? - Do you have to be a genius to work in IT? - How does the IT industry work? - What departments and roles are available in the IT industry?
2.
A Career in IT - How to Make it Happen / Sebastian Biedroń. - Orlando, FL : Independently Published, 2020. - 243 p.
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UMT: UMT Library
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3
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5
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1
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0
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The eighth edition of this text remains an indispensable resource for mass communication psychology and media effects courses. This book gives readers an in-depth understanding of how media affect our attitudes, thinking, and behavior. Continuing its academically rigorous yet student-friendly approach to this subject, the new edition has been thoroughly updated to reflect our current media landscape. Updates include new research and examples for an increasingly global perspective, an increased focus on social media, additional graphics, special end-of-chapter application sections, and an expansion in the list of references to reflect the latest research discussed. The book continues to emphasize the power of media, including social media, in affecting our perceptions of reality. There is also a detailed discussion of misinformation, disinformation, and fake news.
3.
A Cognitive Psychology of Mass Communication / Fred W. Sanborn. - 8th ed.. - New York, NY : Routledge, 2023. - xi, 554 p.
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UMT: UMT Library
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6
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20
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The Second Edition offers a major re-organization of the book, with the goal of making it much more competitive as a text for students. The revised edition will be appropriate for a one- or two-semester introductory real analysis course. Like the first edition, the primary audience is the large collection of students who will never take a graduate level analysis course. The choice of topics and level of coverage is suitable for future high school teachers, and for students who will become engineers or other professionals needing a sound working knowledge of undergraduate mathematics.
4.
A Concrete Introduction to Real Analysis / Robert Carlson. - 2nd ed.. - Boca Raton : CRC Press, 2018. - xv, 297 p.
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UMT: UMT Library
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3
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9
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1
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This timely Modern Guide offers critical insights into developments in both professional and recreational sports through the lens of the economic forces that determine them. It explores the benefits of the relationship between sports and economics, highlighting ways that economic research can help to understand sports better and the ways that sport provides opportunities to test economic theories. With both theoretical and empirical chapters, the book looks at the development of European sports economics over the last 20 years, the relationship between competitive balance and attendance, and the potential economic impact of sports events. Chapters further examine specific issues in sports from an economic perspective, including labour market restrictions on professional leagues, refereeing, team dynamics, the importance of good players versus good results and the sports analytics revolution due to big data. The use of state-of-the-art empirical methods makes this Modern Guide a crucial read for economists and sports science researchers looking to better understand both the relationship between the two fields and their own area of research. Sports policymakers will also appreciate the in-depth discussion on a range of different recreational and professional sports.
5.
A Modern Guide to Sports Economics / Ruud H. Koning, Stefan Kesenne. - Northampton, MA, USA : Edward Elgar Publishing, 2021. - ix, 363 p.
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UMT: UMT Library
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1
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0
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This book provides an inoculation against the misinformation epidemic by cultivating scientific habits of mind. From dissolving our fear of numbers and demystifying graphs, to elucidating the key concepts of probability and the use of precise language and logic, Helfand supplies an essential set of apps for the pre-frontal cortex while making science both accessible and entertaining.
6.
A Survival Guide to the Misinformation Age : Scientific Habits of Mind / David J. Helfand. - New York : Columbia University Press, 2016. - xii, 325 p,
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UMT: UMT Library
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5
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36
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1
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0
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The first half of the book walks the reader through methods of counting, both direct elementary methods and the more advanced method of generating functions. Then, in the second half of the book, the reader learns how to apply these methods to fascinating objects, such as graphs, designs, random variables, partially ordered sets, and algorithms. In short, the first half emphasizes depth by discussing counting methods at length; the second half aims for breadth, by showing how numerous the applications of our methods are.New to this fifth edition of A Walk Through Combinatorics is the addition of Instant Check exercises -- more than a hundred in total -- which are located at the end of most subsections. As was the case for all previous editions, the exercises sometimes contain new material that was not discussed in the text, allowing instructors to spend more time on a given topic if they wish to do so. With a thorough introduction into enumeration and graph theory, as well as a chapter on permutation patterns (not often covered in other textbooks), this book is well suited for any undergraduate introductory combinatorics class.
7.
A Walk Through Combinatorics : An Introduction to Enumeration, Graph Theory, and Selected Other Topics / Miklós Bóna. - 5th ed.. - New Jersey : World Scientific, 2024. - xxi, 613 p.
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UMT: UMT Library
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2
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7
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0
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0
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Now in its 20th year and 8th edition, Birt’s Accounting: Business Reporting for Decision Making continues to set the standard for introductory accounting texts. Perfect for all business and commerce students, it shows the relationship between business and accounting in a clear and accessible way. This edition has a new focus on developing Excel skills, which is the biggest skill gap in the accounting profession. Included in the new edition is an Excel primer outlining key Excel functions used in Introductory Accounting, Excel applications exercises across chapters, and a selection of Excel screencasts in the interactive ebook all designed to give students hands-on practice before entering the workforce. The inclusion of new reflection exercises in each chapter also highlights how the theory and concepts apply in real life. Supported by a variety of digital resources, such as Excel screen cast videos, animated worked problems, and questions with immediate feedback, this textbook is designed for an engaging, interactive learning experience.
8.
Accounting : Business Reporting for Decision Making / Jacqueline Birt, Keryn Chalmers, Suzanne Maloney, Albie Brooks, David Bond, Judy Oliver. - 8th ed.. - Milton, QLD : John Wiley & Sons Australia, Ltd, 2023. - xviii, 624 p.
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UMT: UMT Library
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3
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17
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1
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0
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Now in its 20th year and 8th edition, Birt’s Accounting: Business Reporting for Decision Making continues to set the standard for introductory accounting texts. Perfect for all business and commerce students, it shows the relationship between business and accounting in a clear and accessible way. This edition has a new focus on developing Excel skills, which is the biggest skill gap in the accounting profession. Included in the new edition is an Excel primer outlining key Excel functions used in Introductory Accounting, Excel applications exercises across chapters, and a selection of Excel screencasts in the interactive ebook all designed to give students hands-on practice before entering the workforce. The inclusion of new reflection exercises in each chapter also highlights how the theory and concepts apply in real life. Supported by a variety of digital resources, such as Excel screen cast videos, animated worked problems, and questions with immediate feedback, this textbook is designed for an engaging, interactive learning experience.
9.
Accounting : Business Reporting for Decision Making / Jacqueline Birt, Keryn Chalmers, Suzanne Maloney, Albie Brooks, David Bond, Judy Oliver. - 8th ed.. - Milton, QLD : John Wiley & Sons Australia, Ltd, 2023. - xviii, 624 p.
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UMT: UMT Library
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2
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2
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0
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0
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Accounting Information Systems (AISs) delivers unprecedented coverage of these types of financial systems. The text examines how developments in IT affect business processes and controls, the effect of recent regulatory developments on the design and operation of AISs, and how you can use AISs to add value to an organization. The 16th Edition covers important new IT developments in AIS, such as robotic process automation, blockchain and data analytics. Not only will you see how AIS has changed the role of an accountant, but you'll also be prepared for a successful accounting career in public practice, industry or government.
10.
Accounting Information Systems / Marshall B. Romney, Paul John Steinbart, Scott L. Summers, David A. Wood. - 16th Edition, Global Edition. - Harlow, England : Pearson, 2025. - 789 pages
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UMT: UMT Library
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3
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0
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0
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Embark on a journey of creative discovery with the "Adobe Illustrator 2024 Guide for Beginners." Designed specifically for newcomers, this comprehensive guide offers an in-depth introduction to the world of Adobe Illustrator, a leading software in digital illustration and graphic design. Dive into the heart of Illustrator with a friendly approach to its powerful interface, foundational tools, and new features. Master the art of vector drawing with the Pen Tool, bring your designs to life with vibrant colors and gradients, and craft compelling typography that speaks volumes. From the basics of shaping and selections to advanced techniques and final output, this guide is your indispensable companion for navigating the complexities of Illustrator with ease and confidence. Whether it's for branding, artwork, or web design, this book will equip you with the knowledge to turn your imaginative concepts into polished professional work ready for any medium.
11.
Adobe Illustrator 2024 Guide for Beginners / Meckanzie Gudawin : Independently published, 2023. - 220 pages
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UMT: UMT Library
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3
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0
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0
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0
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Adobe Photoshop Classroom in a Book 2024 Release contains 15 lessons that use real-world, project-based learning to cover the basics and beyond, providing countless tips and techniques to help you become more productive with the program. For beginners and experienced users alike, you can follow the book from start to finish or choose only those lessons that interest you.
12.
Adobe Photoshop Classroom in a Book 2024 Release : The official training workbook from Adobe / Conrad Chavez. - San Jose, California : Adobe Press, 2024. - viii, 408 p.
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UMT: UMT Library
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3
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11
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0
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0
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Advanced iOS App Architecture guides you through building one real-world app written in different architectures to give you hands-on and practical experience working in different architectures. This book will also guide you through the theory you need to gain a solid foundation of architecture concepts so that you can make your own informed decisions on how to use them in your codebase. After reading this book, you’ll have the knowledge to decide which types of architecture components suit your apps and you’ll have a deep understanding of the covered architectures.
13.
Advanced iOS App Architecture : Real-World App Architecture in Swift / Josh Berlin, René Cacheaux. - 4th Edition : Razeware LLC,, 2022. - 340 pages
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UMT: UMT Library
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5
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0
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0
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Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!-Demonstrates the applicability of the content to the real world of marketing communications via real-life examples -Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout -Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.
14.
Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch, Michael A. Belch. - 12th ed.. - New York, NY : McGraw-Hill Education, 2021. - xxxi, 740 p.
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UMT: UMT Library
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3
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0
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1
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Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package with Connect and SmartBook 2.0 have also received extensive innovative updates! Contains Ethical, Global and Digital/Social Media Perspectives throughout Explores changes in media consumption patterns and the implications of these changes for IMC strategies and tactics. Extensive discussion around challenges facing traditional media such as television, magazines, newspapers, and radio as they compete against digital media. Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution. McGraw Hill's Connect ensures demonstration of marketing communications to real-world scenarios with Smartbook 2.0, Video Cases, Case Analyses, Application-based Activities and much more.
15.
Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch, Michael A. Belch. - 13th Edition. - New York, NY : McGraw Hill LLC, 2024. - xxxi, 759, G-12, E-35, N-12, S-12 pages
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UMT: UMT Library
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3
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0
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Welcome to the Robot World ... and start building intelligent software now! Through his best-selling video courses, Hadelin de Ponteves has taught hundreds of thousands of people to write AI software. Now, for the first time, his hands-on, energetic approach is available as a book. Starting with the basics before easing you into more complicated formulas and notation, AI Crash Course gives you everything you need to build AI systems with reinforcement learning and deep learning. Five full working projects put the ideas into action, showing step-by-step how to build intelligent software using the best and easiest tools for AI programming, including Python, TensorFlow, Keras, and PyTorch. AI Crash Course teaches everyone to build an AI to work in their applications. Once you've read this book, you're only limited by your imagination.
16.
AI Crash Course : A fun and hands-on introduction to machine learning, reinforcement learning, deep learning, and artificial intelligence with Python / Hadelin de Ponteves. - Birmingham, UK : Packt Publishing, 2019. - xii, 341 p.
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UMT: UMT Library
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3
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6
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1
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0
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An Introduction to Intercultural Communication is intended for introductory courses in Intercultural Communication and related topics.
17.
An Introduction to Intercultural Communication : Identities in a Global Community / Fred E. Jandt. - 10th ed.. - Los Angeles, California : SAGE Publications, Inc., 2021. - 495 p.
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UMT: UMT Library
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4
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5
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1
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0
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This textbook provides a balanced coverage on software design, including design principles, methodologies, and techniques in contexts of designing modules of small and larger sizes with a multi-paradigm viewpoint emphasizing design trade-off. Commonly used design diagrams and patterns are also covered in terms of the design ideas behind and their effective use. The book also explores what (software) design thinking is, the role it plays in a design process, and ways to promote it. Despite object orientation being still the center of attention, there is a strong promotion throughout the book that software design should consider all appropriate design paradigms and methodologies.
18.
An Introduction to Software Design : Concepts, Principles, Methodologies, and Techniques / Chenglie Hu. - Cham, Switzerland : Springer, 2023. - xiv, 359 p.
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UMT: UMT Library
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2
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81
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0
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0
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Combinatorics is a fun, difficult, broad, and very active area of mathematics. Counting, deciding whether certain configurations exist, and elementary graph theory is where the subject begins. There are myriad of connections to other areas of mathematics and computer science, and, in fact, combinatorial problems can be found almost everywhere. To learn combinatorics is partly to become familiar with combinatorial topics, problems, and techniques, and partly to develop a can-do attitude toward discrete problem solving. This textbook is meant for a student who has completed an introductory college calculus sequence (a few sections require some knowledge of linear algebra but you can get quite a bit out of this text without a thorough understanding of linear algebra), has some familiarity with proofs, and desires to not only become acquainted with the main topics of introductory combinatorics, but also to become a better problem solver
19.
An Invitation to Combinatorics / Shahriar Shahriari. - Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2022. - xv, 613 p.
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UMT: UMT Library
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2
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6
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0
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Trình bày cơ sở lý luận và thực tiễn về an ninh mạng. Đánh giá thực trạng an ninh mạng ở Việt Nam, qua đó đưa ra những phương hướng, giải pháp bảo vệ an ninh mạng ở nước ta trong thời gian tới.
20.
An ninh mạng ở Việt Nam hiện nay / Nguyễn Thị Trường Giang (chủ biên), Trần Thái Hà, Đỗ Thu Hiền, Đoàn Thị Quỳnh Nga. - Hà Nội : Đại học Quốc gia Hà Nội, 2024. - 192 tr.
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UMT: UMT Library
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3
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0
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0
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Anatomy and Physiology 2e is developed to meet the scope and sequence for a two-semester human anatomy and physiology course for life science and allied health majors. The book is organized by body systems. The revision focuses on inclusive and equitable instruction and includes new student support. Illustrations have been extensively revised to be clearer and more inclusive. The web-based version of Anatomy and Physiology 2e also features links to surgical videos, histology, and interactive diagrams. Please learn more about the changes by previewing the preface.
21.
Anatomy and Physiology 2e / J. Gorden Betts, Peter Desaix, Eddie Johnson, Oksana Korol, Dean Kruse, Brandon Poe, James A. Wise, Mark Womble, Kelly A. Young. - Livonia, MI : XanEdu Publishing Inc., 2022. - 1300 p.
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UMT: UMT Library
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2
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7
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1
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0
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Compose has caused a paradigm shift in Android development, introducing a variety of new concepts that are essential to an Android developer’s learning journey. It solves a lot of pain points associated with Android development and is touted to become the default way to building Android apps over the next few years. This second edition has been thoroughly updated to reflect all changes and additions that were made by Google since the initial stable release, and all examples are based on Material 3 (also called Material You). This book uses practical examples to help you understand the fundamental concepts of Jetpack Compose and how to use them when you are building your own Android applications. You’ll begin by getting an in-depth explanation of the declarative approach, along with its differences from and advantages over traditional user interface (UI) frameworks. Having laid this foundation, the next set of chapters take a practical approach to show you how to write your first composable function. The chapters will also help you master layouts, an important core component of every UI framework, and then move to more advanced topics such as animation, testing, and architectural best practices. By the end of this book, you’ll be able to write your own Android apps using Jetpack Compose and Material Design.
22.
Android UI Development with Jetpack Compose : Bring declarative and native UI to life quickly and easily on Android using Jetpack Compose and Kotlin / Thomas Künneth. - 2nd ed.. - Birmingham : Packt Publishing, 2023. - xvii, 258 p.
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2
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8
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0
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This book addresses the fundamental use of analytical metrics to inform sport managers, framing sport analytics for practical use within organizations. The book is organized to present the background of sport analytics, why it is useful, selected techniques and tools employed, and its applications in sport organizations. The text guides the reader in selecting and communicating information in a useable format, and the translation of metrics in informing managers, guiding decisions, and maximizing efficiency in achieving desired outcomes.
23.
Applied Sport Business Analytics : With HKPropel Access / Christopher Atwater, Robert E. Baker, Ted Kwartler. - Champaign, IL : Human Kinetics, 2023. - vii, 207 p.
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The long-anticipated revision of "Artificial intelligence: a modern approach" explores the full breadth and depth of the field of artificial intelligence (AI). The 4th edition brings readers up to date on the latest technologies, presents concepts in a more unified manner, and offers new or expanded coverage of machine learning, deep learning, transfer learning, multi agent systems, robotics, natural language processing, causality, probabilistic programming, privacy, fairness, and safe AI.
24.
Artificial Intelligence : A Modern Approach / Stuart Russell, Peter Norvig. - 4th ed., Global ed.. - Harlow, United Kingdom : Pearson, 2022. - 1166 p.
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UMT: UMT Library
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Basketball Skills and Drills provides a blueprint for building the foundation that every well-rounded basketball player needs. The book also covers key team principles for both ends of the court. Tactics for offense, including special situations such as out-of-bounds plays, will improve spacing, ball and player movement, shot selection, and scoring.
25.
Basketball Skills and Drills / Jerry V. Krause, Craig Nelson.. - 4th ed.. - Champaign, IL : Human Kinetics, 2019. - xxix, 295 p.
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